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MKTG is a global lifestyle marketing agency that builds communities around brands by engaging consumers through experiential, digital and social media. The agency is committed to constantly evolving and understanding how to reach and positively affect people’s lives. Headquartered in New York City with offices across the US, Europe, Asia, Australia and South Africa, MKTG produces more than 80,000 brand experiences each year.

Nike: Nike+ NYC Athletic Training

Nike: Nike+ NYC Athletic Training

As part of Nike’s ownership of the training category, MKTG designed and produced a high-intensity workout series targeting New York fitness enthusiasts looking to push themselves and train at professional athlete levels.

A first-of-its-kind for Nike, the program was led by top trainers, from professional boxers to nationally recognized jiu jitsu experts. Athletes were put to the test in grueling challenges like sled pulls, box jumps and tire pushes, often in unforgiving weather conditions.

For each workout, MKTG selected a unique, unexpected NYC location that highlighted the unflinching urban grit of the Nike fitness athlete.

The program was such a huge success that MKTG continues to manage it today and organizes no less than a dozen events per week across NYC for athletes of all levels. 

Gatorade: Unreal Around the World

Gatorade: Unreal Around the World

In 2014, Gatorade leveraged the popularity of the World Cup by offering real soccer players a chance to play in the world’s most “unreal” pro stadiums.

Elite international athletes ages 16-24 were invited to submit videos demonstrating how they go to “unreal” lengths to train. MKTG team of football experts then analyzed the submissions to select the best.

The winning players hit the road to test their new skills in soccer’s most storied stadiums, from Liverpool to Rio. Result: some VERY happy soccer fanatics and a great brand lift for Gatorade!

NetSuite: SuiteWorld

NetSuite: SuiteWorld

SuiteWorld is a popular annual four day event that welcomes over 7,000 business-minded consumers and teaches them to beauty of managing their business via cloud. Through breakouts, keynotes and expert-led training sessions, the attendees learn how NetSuite’s product offerings make business via the cloud friendly and fun.

MKTG looks at B-to-B through the lens of the consumer journey and builds unforgettable experiences that resonate big time.

This past SuiteWorld, we transformed the San Jose Convention Center into a 550,000-sqft “super playroom” that underscored the more playful aspects of cloud-based business.

A DJ booth, claw games and appearances by “Suite Stanley,” NetSuite’s mascot, highlighted SuiteLife’s fun and engaging user activities.

To close out the #1 cloud event of the year, MKTG brought chart-topper Aloe Blacc to the closing gala event, attended by over 2400 fans who all left with a spring in their step, and perhaps their head in the “cloud” in the best way!