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MerkleCRM @MerkleCRM

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A Performance Marketing Agency

Merkle is a global data-driven, technology-enabled CRM and performance marketing agency. For more than 25 years, Fortune 1000 companies and leading non-profit organisations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights. As a true pioneer of “people-based marketing,” Merkle is one of the few providers who can deliver data-driven, technology-enabled marketing solutions to large corporations, helping them improve customer engagement, advance competitive positions and maximise return on marketing.

With more than 3,400 employees, Merkle is headquartered in Columbia (Maryland) with 15 additional offices in the US and presence in Barcelona, Bristol, London, Shanghai, and Nanjing.

Veterans Day Effort Drives Tremendous Business Results

Merkle helped to humanize the USAA brand, developing a social marketing strategy that balanced the art and science of a methodical, data-driven campaign. The creative execution of the Veterans Day campaign series helped the financial services and insurance group engage and connect emotionally with the military community, with tremendous business results. 


Revolutionizing the Traditional Fundraising Model

Set on moving its fundraising goal from high donor volume to increased net revenue, Arthritis Foundation enlisted Merkle to help maximize donor value while reducing cost. Merkle’s unique List Source Optimization approach leveraged individual-level data and advanced analytics to make optimal acquisition list decisions, for $4 higher average gift and 42% lower list investment. 


A Website Uniquely Tailored to Customers

Merkle built a responsive website for the luxury vacation destination club, Exclusive resorts, which better addressed the needs and expectations of its best customers as well as prospects who are similar to them. The modernized site, complete with supporting paid search and social, creative messaging, functionality, device responsiveness, and optimization, resulted in an astounding 292% quarterly increase in digital marketing leads and a 74% decrease in cost per lead.  

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Digital Innovation Grows Brand Awareness, Drives Sales

Premium coffee brand Nespresso teamed up with Merkle to develop data-driven digital marketing strategies to increase sales in the US. In addition to online sales, the goal was to increase brand awareness and engagement, mobile usage, and website traffic. Impressive results included first-year US revenue growth of 50%, with a 165% increase in search engine conversions through remarketing.