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New Content Release: Digital Performance Report: February 2020 Edition! The iProspect team dives into…

Driving Digital Performance

Across the globe, we make digital marketing human by bringing everything together – creating the connections brands need to stay ahead, and giving businesses a tangible advantage in today’s world. At iProspect, we’re not just specialists in different types of digital marketing – we also know how to bring it together. By putting customers at the centre, we create effective strategies that connect with people across every channel – and grow businesses in ways they can measure.

Capitalizing on fan excitement and enthusiasm to drive online sales

iProspect excels at finding ways to adapt and extend existing technologies to drive performance in new ways within more sophisticated search strategies. Working with Lids on a March Madness campaign, iProspect found a perfect opportunity to put this innovative approach to work. The results were a big win for Lids including improving SERP position from 2.2 to 1.8 and increasing YoY revenue by 469%.

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Driving performance for the adidas group through affiliates

The potential benefits of bringing adidas’ multi-market European affiliates under a central London hub were recognised. Creating a one-stop, self-serve tracking system from Performance Horizon Group, we refined our strategy, reinvested in our publishers and expanded the program into ten new markets. It delivering stunning growth for adidas (149% YOY revenue growth) whilst connecting then with new, niche audiences. 

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Real Insurance – Demonstrating the benefits of paid social in the digital marketing mix

iProspect AU wanted to demonstrate the benefits of adding paid social to the digital marketing mix to clients, Real Insurance, who had previously only focused on paid search as the main driver of life insurance leads to their call centre.iProspect AU achieved this by setting up a test that would not only show the value of paid social in delivering incremental leads to those delivered through paid search, but also to demonstrate the positive impact that one channel has over another when run alongside each other.

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The new mobile Coca-Cola project - a start-up built to spread recognition among its target audience

iProspect ES was challenged to engage bartenders to upload the WHAT’SRED™ plan and promotions, while at the same time build customer awareness of this app. The end goal was to get customers to actually buy the plan. iProspect ES launched a disruptive mobile project for Coca Cola, and by drawing from the full range of resources available within the Dentsu Aegis Network, iProspect ES became a strategic media and business consultant for Coca-Cola.

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A fresh start for a new generation

AMG is the high performance brand within Daimler Mercedes-Benz, but has a different identity in local markets whilst the brand is also frequently attributed to non-AMG cars. We wanted these AMG fans to understand more about the brand, encourage brand devotion and give the aspirational market more to aspire towards whilst ensuring that the website catered for the legitimate AMG prospect client. The results were a 400% increase in website traffic, 300% increase in AMG Driving Academy course bookings and a 1,000% increase in bought media traffic due to improved URL structures.

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