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It was a great decade of adverts, we look forward to measuring the next 10 years!


Data2Decisions is a global marketing effectiveness consultancy, helping clients grow their businesses through more effective marketing.

We drive efficiency and effectiveness of marketing investments through analytical techniques like econometrics, ecosystem modelling and Total Attribution (MMM + digital attribution) and by delivering actionable recommendations and insights with the use of PoleStar, our forecasting and budget optimisation software.

Data2Decisions was founded in London in 2001 and now has a global network spanning the UK, Europe, Asia Pacific and the Americas.

Data2Decisions consulting

We’ve always believed that data analysis is only half of the story and that the consultancy that goes with is it vital to helping clients make a real difference to their businesses. That’s why we employ econometricians who understand the business value of what they do and can advise clients on how to use modelling to make their marketing more effective.

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Our modelling approach

As the media landscape grows and marketing questions become more complex, a modelling approach that is adaptable and led by the business challenge is critical. From econometrics to digital attribution, we’ve got it covered.

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Budget optimisation identifies growth opportunities

Marketers have always faced the problem of knowing how much to spend on advertising to maximise sales. Even once a media budget has been decided there is still the issue of how to allocate it across geographies, brands in the portfolio, media channels and weeks of the year.

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Research and studies

With more than 15 years of marketing effectiveness experience working with clients the world over, we are pleased to make available our learning and insights from that work as well as specially commissioned effectiveness studies.

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