dentsu aegis network

caratglobal @caratglobal

Congratulations, Michael!

Redefining Media

Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. The world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of 10,000 talented staff.  For more information visit or follow @CaratGlobal.

Playstation Greatness Awaits

By marrying PlayStation’s consumer research with Carat’s proprietary Consumer Connection System, we narrowed our target to “true” gamers, knowing that receptivity to PS4’s authentic messaging would resonate with this target audience. PlayStation 4 was the top-selling console in the U.S. for the tenth consecutive month making the PS4 the most successful console launch in gaming history.

The Quest For The Chocovore Idol

We delivered Kellogg’s Krave’s biggest ever on-pack and ATL promotion: a pan European, multi- touch point campaign designed to blend virtual and real worlds and engage a core teen audience, by leveraging the power of mobile gaming. We redefined the client’s traditional communications model, moving away from engaging the target audience around an advertising idea to advertising an engagement idea.

Oreo Play Together

Carat harnessed Oreo’s ability to create small and meaningful connections to improve brand equity, increase sales and encourage hard-working adults to unleash their inner child and Play Together. China’s appetite for child-like connections was insatiable. Over 75 million emojis were generated in 2 months, of which 8 million were shared with friends and families.